Why We Love Linen, and How to Wear it
Easy, breezy linen. What’s not to love? From keeping you cool in the heat to giving your look that effortlessly debonair feel, it's durable, comfortable, and ticks quite a few sustainability boxes. Figuring out what to wear with a linen shirt isn’t all that daunting; with the right styling (read on for our expert styling tips) you can wear the fabric just about everywhere, from work to weddings.SHOP THE LINEN COLLECTION
If you're looking to make greener style choices, linen clothing is a good place to start. This all-natural fabric is woven from the fibres of Linum usitatissimum, more commonly known as flax. A robust and low-maintenance plant, flax doesn't need particularly good soil or even much water and can be grown organically without pesticides.
Fun fact: it also produces linseed oil and omega-3 oil via its seeds, so there's very little waste from the crop.
All our men’s linen shirts use fibres grown and sourced from Western Europe where no irrigation is in place (rainfall is all you need), plus, the plants are all free of genetic modification. The fibres hold dyes well (far better than most) and because of this they don't usually need any other treatments, meaning they keep that brand-new look for longer.
Linen is also naturally antibacterial and resistant to moths. We love using this hard-wearing fabric because you won’t need to replace your favourite pieces as often. When it comes to washing and drying, it prefers cold water on a cool cycle and to be line-dried, making it an eco-friendly option.
Nature’s Technical Fabric
Linen has been worn for over 6,000 years, and with good reason. Here's a few qualities that come naturally to linen: