Charles Tyrwhitt Privacy Notice (Australia)

This Privacy Notice explains how Charles Tyrwhitt Shirts Limited (“Charles Tyrwhitt,” “we,” “us,” or “our”) collects, uses, discloses and protects personal information when you interact with us in Australia.

This notice reflects the requirements of the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), as well as relevant obligations in the Privacy Legislation Amendment Act 2002, Privacy Legislation Amendment (Enhancing Privacy Protection) Act 2012, Privacy Legislation Amendment Act 2003, the Spam Act 2003 (email and SMS marketing) and the Telecommunications Act 1997 (metadata and communications information). These laws together form Australia’s current privacy framework.

We aim to make this notice clear, straightforward and easy to read so you can understand how we handle your information and the choices available to you.

1. Who we are and how to contact us

Charles Tyrwhitt Shirts Limited is the organisation responsible for your personal information.

If you have questions about this notice or want to exercise your privacy rights, you can contact us at:

Email: dpo@ctshirts.co.uk

Postal address: Charles Tyrwhitt Shirts Limited, Ground Floor, Cottons Centre, Cottons Lane, London SE1 2QG, United Kingdom

We take privacy seriously and will respond to your enquiry as soon as we can.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

2. The information we collect

We collect personal information that we reasonably need to operate our business, provide our products and services, and improve your experience with us.

The types of personal information we may collect include:

• Identity information such as your name.
• Contact details such as your email address, postal address and phone number.
• Order and payment information such as items purchased and payment details (we do not store full card numbers).
• Account information if you choose to create an online account.
• Technical information such as your IP address, device type, browser information and how you interact with our website.
• Marketing preferences and communication settings.
• Customer service interactions including messages, chat logs or call recordings (where permitted).

We do not collect sensitive information (as defined under the Privacy Act) unless you provide it to us voluntarily and we have your consent, or we are otherwise legally permitted to do so. We do not knowingly collect information about children.

3. How we collect your information

We may collect your personal information in several ways:

• Directly from you, for example when you place an order, create an account, sign up to marketing, contact customer service or fill in forms on our website. These interactions may be handled or supported by AI-powered customer service tools.
• Automatically, when you browse our website, through cookies and similar technologies.
• From service providers, such as delivery partners or payment processors.
• From retail partners, if you purchase Charles Tyrwhitt products through them.

4. How we use your information

We use your personal information to:

• Process and deliver your orders.
• Manage your account and provide customer support.
• Improve our products, services and website.
• Personalise your shopping experience.
• Send marketing communications (where you have opted in).
• Detect, prevent and manage fraud or misuse.
• Comply with our legal obligations.

We will only use your personal information for the purposes for which it was collected, or for related purposes that you would reasonably expect.

5. Direct marketing

We may send you marketing communications if you have opted in or if the law otherwise permits it.

You can opt out at any time by:

• Clicking the unsubscribe link in our emails, or
• Contacting us using the details in section 1.

We will not sell your personal information to third parties for their marketing.

6. Who we share your information with

We may share your personal information with:

• Companies that help us deliver our products and services, such as payment processors, IT providers, analytics partners and delivery companies.
• Professional advisers such as lawyers, auditors and insurers.
• Regulatory or law enforcement bodies where required by law.
• Retail partners, but only where you have provided consent or would reasonably expect the sharing.

We require all service providers who receive your information to handle it securely and only for the purposes we specify. Some of our customer service providers may use technologies such as speech recognition, transcription and AI-assisted customer service tools to help us respond to enquiries, improve service quality and support our customer service operations.

7. Overseas disclosure

As a UK-based company, we may disclose your personal information to overseas recipients, including:

• The United Kingdom
• The European Union
• The United States
• Other countries where our service providers are located

When we transfer your information overseas, we take reasonable steps to ensure that your information is protected in a way that is consistent with the Australian Privacy Principles.

8. How we protect your information

We use a combination of technical and organisational security measures to protect your personal information from misuse, interference, loss and unauthorised access or disclosure. These measures include encryption, secure systems, access controls and staff training.

9. How long we retain your information

We keep your personal information only for as long as we need it for the purposes set out in this notice, unless a longer period is required by law. After this, we either delete the information or de-identify it.

10. Accessing or correcting your information

You may request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, incomplete or out of date.

To make a request, contact us using the details in section 1.

We will respond within a reasonable time and in accordance with the Privacy Act.

11. Complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992

12. Changes to this Privacy Notice

We may update this notice from time to time. The latest version will always be published on our website.

Last updated: 5 November 2026