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Sports Book Awards 2026
Some people follow one sport, but at Tyrwhitt, we still love them all – and remain in awe of the skill, hard work and dedication it takes to succeed in every arena. Whether you’re playing, managing, presenting, or commentating, our growing list of partnerships makes it clear: we’re passionate about sport in all its forms. We’re proud to continue our relationships with the likes of England Rugby, and the New York Yankees – and even prouder to welcome new ambassadors, including golfing legend, Luke Donald, to our talented roster alongside Marcus Smith, Stuart Broad and Joe Root.
Making it easy for men to dress well remains at the heart of everything we do – and just like in sport, that takes teamwork, commitment, and a relentless pursuit of excellence. That’s why we were honoured to return as sponsors of the Sports Book Awards. These powerful stories from the world of sport – both on and off the pitch – continue to inspire us, and we were thrilled to celebrate this year’s deserving winners.
Marcus Smith
The talented fly-half scrubs up well! Marcus Smith is all about dressing for success – from the iconic England and Quins shirts he wears on the pitch, to when he’s off-duty in the shirts that make Tyrwhitt famous.
New York Jets
Two iconic cities, two buzzworthy brands, one very exciting partnership. In fact, this is the very first international menswear partnership in NFL history. Just like the Jets, we’re all work, all play, and bring passion to what we do.
Joe Root
There's no place like home, and that's exactly where we took our ambassador Joe Root - back to Headingly Stadium in Yorkshire, his team's home ground - to sport our new collection.
England Rugby
Charles Tyrwhitt and England Rugby. Cut from the same cloth, united by an iconic white shirt and brought together by the values we share: commitment, passion, craft. And a staunch refusal to do anything by half.
Fulham FC
You've heard of the London look - now get the Fulham look! When they're off the pitch, our partners and Fulham FC stars sub their standard white strip for our latest collection.
Jos Buttler
The cool and composed English skipper is at the top of his game, so we’re thrilled Jos Buttler is on Team CT, too. In our time working together, Jos has shown he’s as stylish at the crease as he is away from it.
Marcus Smith
When he's not on the field, he's modelling our range of core Tyrwhitt icons, cold-weather heroes and smart essentials. What else are ambassadors for? Enjoy this Marcus-style masterclass in what to wear right now.
Joe Root
The English cricketer and world-class batsman is the country’s record run-scorer and 2nd highest of all-time in Test history. But when he's not smashing records, Joe finds himself drawn to lightweight chinos, breezy linen and effortless tailoring for all his off-duty events.
Fulham FC
Some of the lads took a break from their kit and modelled head-to-toe Tyrwhitt instead - and we think Rodrigo Muniz, Benjamin Lecomte and Kevin scrub up pretty well!
England Rugby
Matt Dawson, a legendary England Rugby captain and revered pundit. Marcus Smith, a powerful England Rugby player and a legend in the making. Both have immense style and flair - so why wouldn’t we want them to model our new England Rugby collection?
Luke Donald
Europe's Ryder Cup captain for the third consecutive time, he's looking out for stability, perseverance and effortless style from players on the green this BMW PGA Championship - and also in the layers that will take him through to autumn.
Stuart Broad
The former English cricketer is ranked in the top five Test wicket-takers of all time. Now, Stuart Broad is the nation’s best-dressed pundit - always seen in a sharp suit or elevated essentials when he's commentating.
As the official headline sponsor for the prestigious Sports Book Awards, we sent our ambassador - Matt Dawson - in to cover the action! Matt headed to The Oval to celebrate the best literature from the best sportspeople in the game, and he hosted a rooftop reception at the ‘Tyrwhitt Arms’ pub where he interviewed some of the winners. You might recognise quite a few people from this star-studded event…