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The Non-Iron Twill Shirt.

Magnificently Understated.

The Non-Iron Twill Shirt.

Magnificently Understated.

From 1986
To 2026

The Non-Iron Twill.
Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.
Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.
(100 sold every hour!)

From 1986
To 2026

The Non-Iron Twill.
Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.
Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.
(100 sold every hour!)

4 shirts or polos for £149
save up to £150

The Non-Iron Twill Shirt.

Magnificently Understated.

From 1986 To 2026

The Non-Iron Twill.

Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.

Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.

(100 sold every hour!)

4 shirts or polos C$349
Save up to C$365

Cotton, 100%

Gossypium Hirsutum.
If we’re being particular. And we are being particular. Two hundred and ten individual threads per square inch. Each one... inconsequential. Together? Rather magnificent, actually. For a shirt.

Fits. Three of Them.

Classic, Slim, Extra Slim. Because not all torsos are created equal and we respect that.

Collars. Plural.

Classic, Cutaway, Extreme cutaway, Button-Down, Point. Pick the one that frames your particular face.

Colors. Designs.

White, of course - we’ve established that. But also 30 colors & designs. Expand your vocabulary.

Cuffs. At the Double.

Button or Double. Choose your own adventure.

Iron...? No.

We Refuse to Iron.
Throughout history, man has wrestled with the iron. Shakespeare...probably. Definitely someone important. But you? You have transcended this ancient struggle. You’ve chosen cotton that remembers. Cotton with principles. So you can spend your time on more important things...

4 shirts or polos C$349
Save up to C$365

Style It With

Your Shirt. Your Choice.