Our Ultimate Non-iron Chinos are bestsellers for a reason (or ten). We've designed these go-tos to be the most versatile, comfy, hard-working pair in your wardrobe. Dress them up, dress them down - they come in a huge range of hues for every event. When you're onto a good thing, it makes sense to get it in every colour.

a fit for every man

Three fits to suit every man, body and style.

classic fit

Our classic fit trousers have a roomy, straight leg finish. Pick these for comfort on a bigger frame.

slim fit

Our slim fit trousers have a straight leg that gently tapers at the ankle. Pick these if you have a mid-size build. Our most popular fit.

Extra slim fit

Our extra slim fit trousers are slender through the leg and taper in at the ankle. Pick these if you have a slim frame.

17 versatile colours

We love our Ultimate Chinos so much, they come in 17 colours, from fail-safe tan and navy to bold brights and seasonal shades.
Every occasion is sorted with a chino - you just need to pick a neutral or a bright, a light or a dark colour.


From stone to tan, olive to light grey, they're classic shades for a reason. Perfect for all over light summery outfits, these kinds of neutrals will also take you through winter paired with knitwear and coats. Easy.


Life's too short for dull clothes so make a statement in one of our brighter chinos. They're more wearable than you think; simply keep the top half neutral (think white shirt) and get ready for the compliments.


Hear us out; the dark chino might be the most versatile trouser ever made. Team with a dark blazer for work - a relaxed take on a suit that feels comfy enough for drinks until hometime. Tuck in a T-shirt and your weekend uniform is sorted.

The Perfect Finishing Touch


The right finishing touches take an outfit from perfectly fine to truly fantastic. With casual and formal options, and a range of versatile shades, we have a belt for every look and occasion.