Charles Tyrwhitt and The Prince’s Trust:
A Partnership of Confidence

A letter from Nick

After completing his Royal Navy duty in 1976, HM King Charles III formed The Prince’s Trust – a charity dedicated to improving the lives of young people in the UK by helping them to build their confidence, skills, and employment prospects. The then Prince of Wales used his severance pay – £7,400 – to fund a series of 21 initiatives, and The Trust was born.

In September 2020, 44 years later, The Trust passed the significant milestone of helping its one millionth young person in the UK.

I am super proud of the £450,000 Charles Tyrwhitt has raised for The Trust since beginning our partnership in 2017 and it’s a great honour to serve as Chairman of The Prince’s Trust Enterprise Fellowship. I’ve still not recovered from my bicycle ride from Land’s End to John O’Groats in September 2017, raising money for this remarkable charity. We’re prouder than ever to support His Majesty’s charity and the young people it has supported over the years. God save The King.

Nick Wheeler OBE

Owner and Founder

Charles Tyrwhitt


From baking to biking, running to hiking, our fundraising has involved hundreds of Tyrwhitteers and their friends and family. Since our relationship began in 2017, we’re proud to have raised over £500,000 for this amazing charity

Raising money for The Trust is our main aim, but the camaraderie, health and wellbeing benefits that we get from taking part in these fundraising challenges are just as important to us!

The biggest event we partake in every year has to be Palace to Palace - The Trust's annual charity bike ride starting at Buckingham Palace, ending in Windsor. Over the years over 200 Tyrwhitteers have tackled the course, including our owner and founder, Nick Wheeler, who likes to put us through our paces!


At least twice a year, we welcome young people into Tyrwhitt places of work as part of The Prince’s Trust's 'Team Programme'.

These experience days are designed to help young people at risk of leaving education with no qualifications. When we tell our guests not all of us at Tyrwhitt took the academic route to get where we are today, we hope this inspires confidence that traditional paths aren't the only way to success.

We talk CVs, interview skills and how to make a good first impression, and we throw a little roleplay into the mix. We show the young people around our stores, and they get the chance to meet our owner and founder Nick, to ask any questions they might have for him!

We always receive really positive feedback about our WOW tours and often have the same schools request to come back each year! Our success is down to our people who are always willing to give up their time and the benefit of their experience to help others.


We also support young people when we donate our fabulous products. We really believe a great outfit is a great boost of confidence - whether that's for a special occasion or a formal event.

Most recently, a young person supported by The Prince’s Trust was invited to the coronation of HM King Charles III. We were thrilled that Hassan let us dress him - and we think you'll agree he looks very dapper next to Prince’s Trust ambassadors, Ant and Dec!

When Hassan, aged 24, was forced to flee his home in Syria due to the war, he and his family were given refugee status and rehomed in Ireland in 2017. Since then, he's transformed his life with support from The Trust. He now studies engineering at university and is helping vulnerable people from migrant and refugee backgrounds, so that they in turn can have the opportunity to live a better life.


This year we’re delighted to be taking part in Million Makers; a Dragon’s Den style entrepreneurial fundraising challenge with The Prince’s Trust.

Between August and December, our ‘Team Tyrwhitt to Win it’ have been tasked with turning a seed investment into as much money as possible, through a series of innovative fundraising initiatives.

Competing against other teams and businesses across the UK, they have the collective goal of reaching £1,000,000 (and more!) for The Prince's Trust; which will help change the lives of young people who need it most.

If you’d like to support The Prince’s Trust and our Million Makers team, you can buy our limited edition Knotted Cufflinks online and in-store. They cost a fiver and 100% of the profits will go to The Prince's Trust.

If cuff knots aren’t your thing, you can also donate at our online checkout through our Partnership with Pennies, or in any of our UK stores at the point of purchase through Adyen Giving.

A big thank you for your generosity and for helping us give young people the opportunities and future they deserve.

Cufflinks: Charles Tyrwhitt will donate 100% of profits to The Prince’s Trust to support young people to transform their lives (after allocation of cost of product, shipping and operating expenses, up to a maximum of £6,000 between August 1st – December 31st 2022. The Prince’s Trust is a registered charity incorporated by Royal Charter in England and Wales (1079675) and Scotland (SC041198).

Pennies: Every Penny you give between August 1st- December 31st 2022 goes to charity. 90% goes to The Prince’s Trust (a registered charity incorporated by Royal Charter in England and Wales 1079675 and Scotland SC041198) and 10% to Pennies, (registered charity no. 1122489).


The Prince’s Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity by supporting them to build the confidence and skills to live, learn and earn.

The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.

Since The Trust was founded by HM The King in 1976, when he was HRH The Prince of Wales, we have helped more than a million young people across the UK, and three in four of those we supported over the last five years have moved into work, education or training.

We are committed to enabling even more young people to create a better future for themselves. By helping young people today, the benefits for them, their communities and the wider economy will be felt for years to come.

Further information about The Prince’s Trust is available at or on 0800 842 842.