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The Non-Iron Twill Shirt.

Magnificently Understated.

The Non-Iron Twill Shirt.

Magnificently Understated.

From 1986
To 2026

The Non-Iron Twill.
Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.
Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.
(100 sold every hour!)

From 1986
To 2026

The Non-Iron Twill.
Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.
Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.
(100 sold every hour!)

4 shirts or polos for £149
save up to £150

The Non-Iron Twill Shirt.

Magnificently Understated.

From 1986 To 2026

The Non-Iron Twill.

Our very first shirt. Which means we either nailed it immediately, or we’ve spent decades proving we couldn’t improve on it. Either way, it’s still the one you want.

Our Beautiful Bestseller.

15 Million

White Twill Shirts Sold.

(100 sold every hour!)

4 shirts or polos for £149
save up to £150

Cotton, 100%

Gossypium Hirsutum.
If we’re being particular. And we are being particular. Two hundred and ten individual threads per square inch. Each one... inconsequential. Together? Rather magnificent, actually. For a shirt.

Fits. Three of Them.

Classic, Slim, Extra Slim. Because not all torsos are created equal and we respect that.

Collars. Plural.

Classic, Cutaway, Extreme cutaway, Button-Down, Point. Pick the one that frames your particular face.

Colours. Designs.

White, of course - we’ve established that. But also 30 colours & designs. Expand your vocabulary.

Cuffs. At the Double.

Button or Double. Choose your own adventure.

La Chemise Blanche

Tout a commencé en 1986 avec une chemise blanche en sergé sans repassage. Depuis, nous avons créé toute une gamme de chemises blanches incontournables, dont nous avons vendu plus de 10 millions d'exemplaires. Il y en a une pour chaque occasion.

Il y en a une pour chaque occasion. et chaque dress code, élégant, casual-chic ou encore décontracté.

acheter les looks

acheter les looks