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Wear with pride
What an unforgettable summer for the British & Irish Lions! We couldn’t be prouder to have partnered with the series winners, and for spending an exciting tour with our ambassadors Matt Dawson, Sam Warburton, Jamie Heaslip and Gregor Townsend. We even launched our first official Lions collection, so you can show your support all year-round, just like the legends.
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Matt Dawson
Matt has 77 caps for England and is known and loved for many TV appearances, but Lions-wise, he is a three times tourist and he went down in folklore when throwing a try-scoring dummy against South Africa in 1997, plus he went on to win the world cup in 2003. As our ambassador, Matt loves a Hybrid Gilet, and this one's even better with the iconic Lions emblem.
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$229
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$129
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$129
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$109.65
Gregor Townsend
Gregor played for the Lions on the 1997 tour and also served as an attack coach in 2021. With 85 caps for Scotland, he represents his country to this day as the current Scottish head coach since 2017. Gregor adds a bit of summery colour to his outfit with our Lions Pique Polo in a fresh spearmint green.
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$129
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$109.65
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$149
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$126.65
Sam Warburton
Sam is only one of two players to have captained the Lions on more than one tour. With 75 caps for Wales and over 100 for Cardiff, he's now a beloved pundit, and you can catch his coverage on Sky Sports. Sam wears our Lions Performance Merino Zip-neck with our Ultimate Chinos and suede Derby shoes for an easy smart-casual look
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$219
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$119
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$49
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$41.65
Jamie Heaslip
Jamie's got two Lions tours under his belt and earned 5 consecutive test match starts. Domestically he pretty much won every award you can think of for Leinster. With 95 caps for Ireland, you'll now see Jamie on the RTE commentary team. He teams our Four-Way Stretch Jersey Shirt with our Twill 5-Pocket Trousers for maximum comfort with no compromise on style.
coming soon
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$129
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$109.65
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$69
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$58.65
The Pique Polo
Complete with the four unions badge, kick back in a cotton-stretch polo with a smooth anti-pilling finish. Pure comfort, pure fan gear.
The Performance Merino Jumper
With a water-repellent finish, temperature-regulating Merino wool and sporty touches like the zip neck and saddle sleeve, wear your Lions jumper to the game, the pub, and beyond.
Finishing Touches
When it comes to socks and boxers, comfort is everything. So we've used superfine, smooth cotton for a breathable finish, wrapped up in the iconic lion motif.
The Four-Way Stretch Jersey Shirt
The dream smart-casual shirt - crafted from a knitted fabric for extra flexibility, it's also easy-iron and moisture-wicking. Pick from easy neutral shades, all complete with the gold lion logo.
